Monday, February 4, 2013

SodaStream v. Pepsi and Coke

SodaStream is seeking to rebrand itself during the two-minute warning of tomorrow's Super Bowl. Don't buy it.

"SodaStream's newest spot dubbed 'Game Changer,' created specifically for the Super Bowl, was rejected last week by CBS," a SodaStream spokesman wrote in an e-mail statement to The Huffington Post. "Because SodaStream is a direct competitor of the

Sometimes, you just get lucky and get a gift from the marketplace, just like the one many investors received yesterday when the opportunity to purchase shares of SodaStream International (SODA) on sale by nearly 8% intraday came about. What caused the

CBS rejected a SodaStream Super Bowl ad because the ad criticized two other mammoth advertisers: Coke and Pepsi. Watch the verboten ad here.

AOL's coverage of SodaStream's Superbowl ad highlights the fact that the seltzer-producer operates in the Occupied Territories.

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