Wednesday, February 6, 2013

'Iron Man 3' trailer gets a Super Bowl debut

Iron Man 3 did its best imitation of The Avengers at the 2013 Super Bowl. As the Marvel team-up movie did last year, the Robert Downey Jr. solo vehicle emerged as the top-ranked, in-game movie trailer in the all-important USA Today Ad Meter survey.

The Iron Man 3 trailer (above) mixes a reasonable amount of previously seen footage with some new—the highlight being a scene where Stark plucks falling passengers out of the sky following some sort of airplane disaster. It still looks amazing

Consulting recent poling numbers done by Movietickets.com, the answers are a) yes and b) Iron Man 3. Statistics gathered by the movie site say that 79% of people remembered seeing the superhero sequel's ad during the big game. Ranking behind it were

After lights went out in the Super Dome in the third quarter, an ad for "Iron Man 3" aired. Film ads also played a prominent role in the ramp up to the game. Walt Disney Co. co-sponsored an hour of pre-game coverage and used it to promote "The Lone

Iron Man 3 did its best imitation of The Avengers at the 2013 Super Bowl. As the Marvel team-up movie did last year, the Robert Downey Jr. solo vehicle emerged as the top-ranked, in-game movie trailer in the all-important USA Today Ad Meter survey.

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